top of page

HIGH POINT AUTO INSURANCE

High Point Auto Insurance only insures New Jersey drivers. They needed a way to stand out among their competitors who outspend them 5:1. Born and bred in NJ, my art director and I had put up with years of trash talk, defending "the armpit of America."  We helped High Point stand up as the great protector of Jerseyans with a full-blown multi-media campaign and rallying cry: Jersey Doesn't Stink!

 


Check out our case study (video above) or take my word for it: results were impressive with over 130 pieces of free media coverage including national TV & radio broadcasts, 20,000+ views of our youtube videos and likes to our facebook page. We even won 10 industry awards including a Silver Caples.

 

The campaign included viral videos, a microsite that urged residents to take our pledge, a Cafe Press store, CRM email campaign, bumper stickers, air freshener giveaways and more.

 

ROLE: ACD/Copywriter

ACD/Art: Doug Rockhill

Director: Leo Zanis

Improv Comedian: Anthony Devito

Editor: Candace Corelli

bottom of page